Mumbai, Maharashtra, June 13, 2024
Quantic India’s Martech Excellence Awards 2024 was an extraordinary celebration of the decade’s most remarkable revolution. This year’s awards were a spectacular showcase of the best marketing technology initiatives nationwide, and attendees from various sectors were impressed when they explored the groundbreaking solutions at our event.
The Martech Excellence Awards 2024 hosted by Quantic India was a momentous occasion, featuring some of the most informative and innovative panel discussions by experts in the field of marketing. From industry leaders to professional and expert practitioners, the esteemed panellists shared their valuable insights on a wide range of topics, including current trends shaping the Marketing landscape and the challenges businesses face in navigating these trends effectively. Attendees were enthralled as they gained valuable knowledge on utilising data for targeted campaigns, navigating the process of evaluating Martech tools, striking a balance between personalised customer engagement and maintaining a human touch, and much more. The discussions also delved into the impact of cloud adoption, the essential skills required for Martech professionals, challenges faced by CMOs, maximising ROI, digital transformation and AI integration.
Attendees experienced a unique opportunity to engage with over 20+ speakers representing diverse perspectives and domains. They also had the valuable chance to interact with award-winning representatives from over 80+ organisations and network with solution providers, all conveniently located under one roof. The event provided a comprehensive and insightful exploration of the dynamic landscape of Martech, leaving attendees inspired and informed.
Panel 1: Navigating the Martech Wave: Trends, Challenges, and Business Mastery
Expert Moderator of the Panel:
- Prashant Choudhari, Head of Marketing, Fino Payments Bank
Esteemed Panel Speakers:
- Vineet Soni : AVP- Growth Marketing & Martech, HDFC bank
- Archit Shankar : Head of Marketing & Corporate Communications, Bharti AXA Life Insurance
- Vivek Shah : Vice President, Viacom18 Media Private Limited
- Manish Rathi : Vice President & Head – Digital Growth Marketing, DSP Mutual Fund
- Imran Kantawala : Head Digital Marketing, Aditya Birla Capital Digital Ltd
- Amit Bhandare : Head of Marketing and Corporate Communication, YES SECURITIES
- Talvindar Singh Reshi : AVP- Marketing & Loyalty, IndusInd Bank
- Saurabh Shah: Chief Revenue Officer, India, Dept
Panel 2: Growth Blueprint: Martech’s ROI Roadmap
Expert Moderator of the Panel:
- Mahip Dwivedi : Vice President & Head of Marketing, Pepperfry
Esteemed Panel Speakers:
- Arpit Gupta : Associate Director – Subscriptions, JioSaavn
- Amit Sethiya : Head Of Marketing, SYSKA Group
- Shubhi Sharma Ganesh : Executive Director & Head of Marketing, Standard Chartered Bank
- Shreyas Shevade : Head of Creative & Content Marketing, India, upGrad
- Anurag Nigam : Product Head – CPaaS, Smartping
- Shanti Narayanaswamy : Head IT Applications, ManipalCigna Health Insurance Company Ltd.
Panel 3: Balancing Acts: AI and Human Touch in Consumer Journey Mapping.
Expert Moderator of the Panel:
- Subhasri Prasad : Vice President- Marketing, Sony Pictures Network India
Esteemed Panel Speakers:
- Vikram Jeet Bhayana : Head of Marketing, Bajaj Allianz General Insurance
- Vaibhav Rathi : Head Of Marketing- Foods, Marico Ltd
- Rajiv Banerjee : Deputy Vice President,Department of Data Science & Analytics, ICICI Securities
- Harita Desai Jani : Chief Marketing Officer, Mswipe Technologies Pvt. Ltd.
- Anindita Chatterjee: Vice President Marketing, SMFG India Credit
- Abhishek Agarwal : Head of Marketing & MarTech, Mahindra First Choice Wheels Ltd
- Amit Sawant : VP Marketing, Corporate Communications and Fintech Strategy, Future Lifestyle Fashions Limited
Following each exceptionally enlightening panel discussion Quantic India proudly recognized various industrial domain experts and companies, presenting them with prestigious awards for their exceptional long-term contributions.
Companies Who Won at the Martech Excellence Awards 2024
- Best Use of Marketing Technology for Content Marketing Campaign (Lending Finance) : ePayLater
- Best Personalization Strategy for Email Marketing Campaign (Mutual Fund) : ICICI PRUDENTIAL MUTUAL FUND
- Best Marketing Campaign for Product Launch (Life Insurance) : IndiaFirst Life Insurance Company
- Best Use of AI in Content Creation for Social Media Engagement (Payment Aggregator) : One 97 Communications Ltd. (Paytm)
- Best Brand Engagement Campaign (General Insurance) : Tata AIG General Insurance Company Limited
- Best Use of Mobile App for Retention Engagement (Sports Entertainment) : Pro Kabaddi League
- Best Brand Awareness Campaign using Digital Marketing (Construction) : JSW One Platforms Ltd.
- Best Brand Awareness Campaign (Stock Broker) : Kotak Securities Ltd.
- Best Integrated Community Outreach Campaign (General Insurance) : Magma HDI General Insurance Co. Ltd.
- Best Use of Marketing Technology for Content Marketing Campaign (NBFC): Clix Capital
- Best MarTech Team (FinTech) : Aditya Birla Capital Digital Limited
- Best Use of AI in Personalization (Life Insurance) : Star Union Dai-ichi Life Insurance Co. Ltd.
- Best Use of GenAI for Hyper Personalised Campaign (Private Banking) : HDFC Bank
- Best Use of MarTech in Personalization (Life Insurance) : HDFC Life
- Best Customer Engagement Strategy using Marketing Technology (Wealth Management) : 360 ONE Wealth
- Best Use of MarTech for Brand Protection (Electronics) : SYSKA
- Best Multi-Channel Performance Marketing Campaign (Capital Markets) : Mirae Asset Capital Markets (India) Pvt.Ltd.
- Best Multi-Channel Marketing Campaign (Food & Beverages) : BN Group
- Best MarTech Team (Financial Services) : Aditya Birla Finance Ltd.
- Best Brand Awareness Campaign (General Insurance) : SBI General Insurance Company Limited
- Best Marketing Campaign for Brand Visibility (Ecommerce) : Pepperfry Limited
- Best Use of Social Media Campaign for Consumer Empowerment (Retail) : Reliance Digital
- Best Influencer Marketing Campaign in MarTech (General Insurance) : HDFC Ergo General Insurance Company Ltd.
- Best Use of Marketing Automation Platform (AgriTech) : WayCool Foods and Products Private Limited
- Best Brand Awareness Campaign (P2P Lending Finance) : LenDenClub
- Best Use of Gamification in MarTech (Real Estate) : ADANI REALTY
- Best Brand Awareness Campaign (Stock Broking) : SBI Securities
- Best Customer Engagement Strategy using MarTech (Telecommunication) : Vodafone Idea Ltd.
- Best Use of MarTech for Delivering Business Value (Housing Finance) : Piramal Finance
- Best Use of Marketing Technology for CRM (Logistics) : Jeena and Company
- Best Customer Engagement Strategy using Marketing Technology (Digital Lending) : mPokket
- Best Integration of Marketing Technology for Omnichannel Engagement (Private Banking) : Axis Bank
- Best Technology Integration Initiative of the Year (Real Estate) : Rustomjee Keystone Realtors Ltd.
- Best Rural-focused Marketing Campaign (Banking) : India Post Payments Bank
- Best Use of MarTech Tools for Delivering Business Value (Logistics Tech) : SHIPYAARI
- Best Data-Driven Performance Campaign (Digital Lending) : Fibe (previously EarlySalary)
- Best Marketing Campaign for Product Launch (Ecommerce) : Libas
- Best Martech-driven Digital Marketing Campaign (FinTech) : Mswipe Technologies Private Limited
- Best Use of MarTech in Campaign Management (Lending Finance) : Tata Capital
- Best Brand Engagement Campaign using Gamification (General Insurance) : Zuno General Insurance Limited
- Best Multichannel Communication Campaign for Brand Marketing (Life Insurance) : Reliance Nippon Life Insurance
- Best Use of Technology to Enhance Marketing Efficiency (Life Insurance) : Max Life Insurance Co. Ltd.
- Best Use of Marketing Technology for Brand Transformation (Lending Finance) : SMFG India Credit
- Best Integrated Media Campaign (Automotive) : Mahindra First Choice
- Best Mobile Marketing Campaign (Ecommerce) : SUGAR Cosmetics
- Best Use of AI in Social Media Campaign (Real estate) : Oberoi Realty
Individual Who Won at the Martech Excellence Awards 2024
- Emerging Marketing Professional of the Year (Life Insurance): Ninad Satish Pathak, IndiaFirst Life Insurance Company
- Emerging Marketing Professional of the Year (Banking & Finance) : Talvindar Singh Reshi, IndusInd Bank
- Emerging Marketing Professional of the Year (Real Estate) : Sumon Das, Hiranandani Communities
- Emerging MarTech Professional of the Year (Securities) : Rajiv Banerjee, ICICI Securities
- Digital Marketing Professional of the Year (General Insurance) : V Shalu Priya, Royal Sundaram General Insurance
Our Proud Sponsor Partners for the Event
- Presenting Partners: Adobe, Dept
- Communications Partner: Smartping
- Exhibit Partner: Germin8
- Media Partner: Quantic Connect
In today’s ever-changing business environment, the necessity for proven solutions is paramount. At the event, a plethora of innovative and experienced solution providers captivated audiences with their success stories and insightful case studies. With ingenious solutions tailored to address the intricacies of emerging industries, these solution providers demonstrated their prowess in offering businesses a competitive edge. Attendees had the invaluable opportunity to connect with like-minded professionals and gain insights into how cutting-edge technology can streamline business processes. After navigating through Martech trends and challenges, Quantic India is now poised to delve deeper into the marketing technology domain and unveil its next edition soon.
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