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In today’s rapidly evolving business landscape, optimizing cloud costs has become necessary for organizations seeking to manage their cloud costs and save on their on-demand resources. Cloud Cost Optimization solutions offer a comprehensive approach to analyzing usage patterns, identifying unused resources, and recommending cost-saving measures, enabling businesses to significantly reduce their cloud expenses while maintaining optimal performance levels.

To gain deeper insights into Cloud Cost Optimization, Quantic recently had the privilege of interviewing Mr. Aman Aggarwal, the esteemed Business Head of CloudKeeper. With his impressive experience of over 15 years as a leader in FinOps and cloud cost optimization, Aman has been at the forefront of assisting over 300 customers in their cloud adoption and cost optimization journeys. Leading a highly skilled team of product engineers, AWS Certified DevOps professionals, architects, and Cloud Economics experts, Aman takes charge of CloudKeeper’s strategy, P&L, and roadmap, ensuring that businesses receive top-notch solutions tailored to their specific needs.

Guiding this engaging conversation is Mr. Marquis Fernandes, who spearheads the India Business at Quantic India. Together, they explore the intriguing world of CloudKeeper, shedding light on its journey, the importance of FinOps, and the ever-evolving landscape of cloud service providers. This insightful discussion promises to unveil valuable insights for businesses seeking to maximize their AWS cloud investments while effectively managing costs.

 Welcome, Aman. It’s a pleasure to have you here today. Let’s dive right in. Could you please explain to our audience what CloudKeeper is and who can benefit from it?

Thank you, Marquis. It’s great to be here. CloudKeeper is an AWS FinOps & cost optimization solution that offers instant and guaranteed savings of up to 25% on the entire AWS bill. It has helped 300+ global customers and delivered over $100 mn in savings with an average of 20% of savings. All this comes without any cost, effort, or lock-in. CloudKeeper is an AWS Premier Partner with over 12 years of experience on AWS cloud.

CloudKeeper empowers businesses to optimize AWS costs, reduce spending, and maximize the value of their AWS cloud investments. CloudKeeper is designed to support organizations across various industries, such as healthcare, finance, OTT, telecom, education & learning, eCommerce, etc. in their FinOps journey. While it caters to SMEs, startups as well as large enterprises, it grabs the attention of decision-makers from IT Engg, DevOps, and finance functions.

How has this solution helped businesses so far in their savings journey?

CloudKeeper has delivered $100Mn+ in savings to more than 300 businesses over the years, with an average of 20% savings per customer. By leveraging our solution, businesses have experienced several key benefits:

  1. Instant & Guaranteed Savings: CloudKeeper offers savings on the entire AWS without any cost, commitment, account access, or effort.
  2. Enhanced Cost Visibility & Monitoring: CloudKeeper provides businesses with comprehensive insights into their AWS spending by offering CloudKeeper LensTM, the cost analytics platform
  3. AWS Well-Architected Reviews: Our AWS-certified architects conduct periodic Well-Architected reviews to help organizations identify and remediate the high-risk issues on AWS. They help in benchmarking an organization’s cloud infrastructure and workloads against the AWS best practices.

Why has FinOps become important for businesses in the past few years? How should the newcomers look at implementing FinOps?

FinOps is the practice of combining financial management and cloud operations. It has gained immense importance in recent years due to the surge in cloud adoption by businesses.

As businesses scale their cloud usage, monitoring and controlling costs becomes challenging. Cloud service providers offer a wide range of services and pricing models, making it crucial for businesses to understand their cloud expenditures comprehensively. FinOps equips businesses with the tools and methodologies to analyze cost data, identify cost drivers, and make informed decisions to optimize spending.

For newcomers looking to implement FinOps, starting with a strong foundation is essential. This includes setting clear cost management goals, establishing cross-functional collaboration between finance, operations, and technical teams, and leveraging dedicated tools and technologies for cost tracking and optimization. Newcomers should prioritize building a culture of cost awareness and accountability within their organization. This involves educating stakeholders on the financial implications of cloud usage, promoting responsible cloud resource utilization, and implementing effective governance processes.

You mentioned that there are no costs involved. Is there any catch there? Nothing comes free, so how will CloudKeeper make money?

There is absolutely no catch. We guarantee instant savings on AWS costs, starting Day 1 without cost, commitment, or effort. We don’t ask for any access to the AWS account. We are an AWS Premier Partner, part of various partner programs: AWS Well-Architected Partner, MSP Partner, Public Sector Partner, Solutions Provider, and 3 AWS competencies- Data and Analytics, DevOps, and Migration. We cherish a deep relationship with AWS that helps us travel the extra mile for our customers and offer them better discounts on their cloud expenditures.

We make money by keeping a small percentage of the AWS savings that we pass on to our customers. Nonetheless, our customers get much higher savings by leveraging our expertise. Be it a savings plan, RI management, or EDP commitment, we help our customers navigate through some of the best plans offered by AWS, hassle-free.

What inspired the inception & development of CloudKeeper & what sets it apart from other players in the market?

We started as an IT development company, TO THE NEW, helping customers build with cloud adoption, managed services, and migrating infrastructure on the cloud, among others. We were extensively working on the cloud, and at the same time, during the pandemic, we observed the wave of cloud adoption was picking up. More and more organizations were migrating to the cloud to build more sustainable solutions and reduce costs. However, provisioning and managing multiple resources on the cloud became a challenge over time. We realized that while AWS cloud had several amazing features and updates that could help businesses manage their costs and resources well, organizations either did not know about it or didn’t have the bandwidth to explore them. As a  result, organizations struggled to optimize their AWS costs and lacked the tools and insights to do so effectively. This sparked the inspiration to develop CloudKeeper, an innovative solution that would address the pressing need for AWS cost optimization and FinOps.

Today, CloudKeeper is a testament to our vision and dedication with over 12+ years of experience on AWS. We have become a trusted AWS cost optimization and FinOps solution, enabling businesses to streamline their cloud operations, reduce spending, and make data-driven decisions to drive sustainable growth. The ISG Research also states that CloudKeeper has proven capabilities and scale in providing FinOps solutions using a combination of platform and cost optimization services. What sets it apart from its competitors is its suite of savings, software, and services, all bundled into one with contractually guaranteed savings of up to 25% on the entire AWS bill. We help customers reduce their AWS costs and maximize their potential on the AWS cloud.

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